Connecting with Cannabis is an attempt to advance the conversation on cannabis. Mired in stigma, sterotype, and misinformation, this campaign attempts to cut through the noise. A multi-sensory communication approach brings substance use messaging and engagement to the public. This project included collecting real stories and opinions on cannabis from real people to help humanize and contextualize the range of viewpoints on this controversial topic.

 This health communication concept was presented at the inaugural MS Health Communication Design Capstone event in August 2021 to design professors, program deans, and Advisory Board members.